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SELECTION TIME

Brands

Casio

Casio approaches watches as electronics rather than jewellery, and the result is a catalogue where a $60 watch can carry a 200 m rating and a screw-down crown.

Founded
1946
Country
Japan
Typical price range
$20 – $500
Watches covered
1 watches

Outside of G-Shock, the Casio watch that matters most is the Duro MDV106 — a 200 m quartz diver at under $100 that has no meaningful competition. Casio's strength is that it does not need to protect a luxury positioning, so it fits specifications wherever they are cheap to add. The corresponding weakness is finishing: cases are simply made, crystals are mineral, and luminous material is an afterthought.

Strengths

  • Specification per dollar unmatched by any other brand
  • 200 m water resistance available at under $100
  • Enormous production scale means reliability is well proven
  • Batteries and service are cheap and universally available

Watch out for

  • Mineral crystals throughout the affordable range
  • Case finishing is basic
  • Luminous performance is poor
  • Supplied resin straps are usually the first thing replaced

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