Brands
Watch Brands
The houses that matter in affordable and mid-range watches — what they do well, and where they cut corners.
Seiko
Vertically integrated Japanese watchmaking, from $150 to five figures
$100 – $6,000+
6 watches
Orient
In-house Japanese automatics at the lowest prices in the industry
$120 – $700
4 watches
Citizen
Eco-Drive solar technology and the Miyota movements half the industry uses
$100 – $2,500
3 watches
Tissot
Swatch Group Swiss watchmaking at the entry of the mid-range
$300 – $1,500
3 watches
Hamilton
American military heritage, built in Switzerland with ETA movements
$450 – $2,500
4 watches
Casio
Engineering-led watches at prices that make competitors uncomfortable
$20 – $500
5 watches
G-Shock
Shock-resistant construction that has defined the category for forty years
$60 – $1,500
2 watches
Bulova
High-frequency quartz and genuine space-programme history
$150 – $1,200
4 watches
Timex
Mid-century American design revived at accessible prices
$50 – $400
3 watches