Skip to content
SELECTION TIME

Brands

Orient

Orient has been a Seiko Epson subsidiary since 2017, which means its movements are designed and built by the same engineering organisation that produces Seiko's. The prices have not followed.

Founded
1950
Country
Japan
Typical price range
$120 – $700
Watches covered
4 watches

Orient occupies a specific and valuable position: it fits specifications Seiko reserves for higher price brackets — sapphire crystals, solid end links, tighter accuracy windows — onto watches that cost less. The Bambino created the affordable automatic dress category and the Kamasu is the reference point for value in affordable divers. What Orient does not have is Seiko's brand recognition, service network or luminous technology.

Strengths

  • In-house F6922 and F6722 calibers with a tighter published rate than Seiko's 4R family
  • Sapphire crystals and solid bracelets at prices where Seiko fits mineral glass
  • The Bambino and Kamasu are two of the most recommended watches in their categories
  • Backed by Seiko Epson's manufacturing and quality control

Watch out for

  • Thin service and parts network outside Japan
  • Luminous material is noticeably weaker than Seiko's LumiBrite
  • Model naming and version numbering is confusing — the caliber matters more than the version
  • Lower resale interest than the equivalent Seiko

Orient

Top rated

Orient

Latest reviews

Orient

Comparisons

All watches from Orient

Buying guides